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How to know when your content is pinned on Pinterest
As a follow-up to my earlier post about Pinterest for tourism and hospitality, I’ve learned how to tell when your content is pinned to someone’s Pinterest Board. Use this URL:...
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How to be a digital concierge, from a high school student
This is a guest post by Chris Fancher, educator and speaker. He’s also my husband, and I thought his recent experience at a destination was worth sharing, so I pestered asked him to give me a writeup....
View ArticleOMG – Timeline is changing Facebook Pages!
Yes, Facebook is bringing its new Timeline feature over to business and brand Pages. This was expected to happen sometime after Timeline came to personal Facebook profiles. Yes, the explanatory posts...
View ArticleKeeping up with social media during holidays
Does your organization have a plan in place for content creation and social media monitoring during holidays and weekends? You know….that time when people travel to your destination, stay in your...
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Takeaways for tourism and travel pros from SXSW Interactive 2013
Yes, Facebook has an Analog Lab. Slide from Ryan Bigge’s SXSWi 2013 presentation. Now that I’ve had a few weeks to “let it cook” as Liz Strauss would say, here are a few thoughts from the 2013 SXSW...
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How to find travel bloggers? Go where they hang out, online and off
To find travel bloggers (or any niche group) you need to go where they are, both on- and offline hangout spots. Of course, don’t be that annoying, sales-y, pushy person once you get there, but I...
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Personal experience still trumps everything
Kia Sportage front view. My ageing minivan was a little jealous about having this vehicle in our driveway. (photo by Sheila Scarborough) The human brain is a stubborn, funny thing. It believes what it...
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Protect your online reputation by listening and responding
Chinese plastic ear model for acupuncture training (photo by Sheila Scarborough) Your online reputation built on many things, including the impression people get when they search for you and/or your...
View ArticleBetter online content: don’t forget audio
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) In the rush towards more...
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Social media is not hard: you talk about pie
Good example of CVB, partner and follower interaction on Twitter. Thanks Visit OKC and Pie Junkie. Too many folks WAY over-complicate social media. As my Tourism Currents business partner Leslie...
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